Punk Branding is a lean, mean innovation machine
based in Los Angeles, founded by British strategists Mark Simmons. Mark combines startup agility with global brand experience. He was a marketer at Coca-Cola, where he ran advertising for Sprite worldwide and all brands across Latin America, a messaging advisor to the Gates Foundation and has held senior roles at advertising agencies CP+B and Abbott Mead Vickers BBDO. He has been part of prestigious startup accelerator program NFX in Silicon Valley and has provided strategy and marketing help to numerous startup and early stage ventures. Mark is also the co-author of business books ‘Punk Marketing: Get Off Your Ass and Join the Revolution’ and ‘The Business Playground: Where Creativity and Commerce Collide.’
products & services
Brand positioning
Using market, consumer and brand insights we build clear and powerful brand positioning strategies.
IDEATION
Ideas for product innovation, brand extensions and disruptive marketing.
product naming
Recommendations for memorable business or product names that will help you be noticed and fit with your brand.
CONTENT CREATION
Simple elegant websites, copy, graphics, logos, copy, presentations, short videos.
marketing plans
Bringing your brand to life through marketing using content marketing, social media and advertising
Workshops
Workshops and presentations on brand building and innovation to instill new thinking into your organization
About Punk Branding

GLOBAL MARKETER
Was a senior global marketing executive at Coca-Cola, a consultant to the Gates Foundation and CMO of tech startups Talenthouse and FAB Financial.
CREATIVE AGENCY LEADER
Co-founder of London agency, Anti-Corp, Managing Director of Crispin Porter + Bogusky, SVP Strategic Planning at Ignited USA, and senior roles at Abbott Mead Vickers BBDO and Lowe-Howard Spink.
PUBLISHED AUTHOR
Co-author of business of books Punk Marketing and The Business Playground, each of which were published in over a dozen languages.





“Mark is one of the most creative, smartest people I have ever met. He’s an inspiring leader of people, a visionary and a great strategic thinker. Mark led the development of award-winning advertising that drove Sprite to become iconic with youth. I loved working with Mark and would grab the opportunity to work with him again.”
Pina Sciarra, Coca-Cola

